date:Nov 09, 2012
work with protein to both sides of the equation, from extreme to active. What we came up with is loosely the silhouette of a fit person.
Good package design doesnt just have to appeal to the consumer, it has to make sense for the distributor and for the retailer both to help the product get onto the shelf but also for it to get onto the shelf and tell the brand story in the right way.
Color, again, helped satisfy those operational objectives, according to Jones.
Were a young brand, but were