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Pernod Ricard 'expects' to retain consumer confidence despite fake Jacob's Creek seizures
date:May 25, 2012
ka, although counterfeiters also concoct brand names such as Drop and Passion vodka.


Simon Thomas, deputy managing director for wine, Pernod Ricard UK, told BeverageDaily.com the firm was aware of the problem: Counterfeiting is clearly an issue for any organisation with brands of great quality and popularity, he said.


However, since this issue is being driven by criminal activity and is easy to identify both through the spelling mistake on the back label and the substandard taste, we expect

12/20 01:31