date:May 25, 2012
Campaign group Which? found evidence of money-saving multibuys that were cheaper to purchase as individual items, limited offers on sale for longer than the original price, artificially inflated tickets immediately before a reduction and others that incorrectly stated the usual price.
Today, Tesco, Asda and Sainsbury, along with Waitrose's home delivery service Ocado, said sorry.
But it has prompted calls for government guidelines on promotional price tactics to protect consumers to be tighten