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Growing Middle Class Feeds Spirits Business in Latin America
date:Nov 21, 2012
is population and what are your goals for the future?

We're going to go after the middle class in two ways: through our core portfolio and by innovation. That means either bringing something new to Latin America or taking brands like Ciroc, Ketel One or Rokk Vodka that we have around the world in the Diageo portfolio and bringing them down here. As we extend our route to market and activate more accounts, they'll be able to use our products more.

Q. What is the status of negotiations on the

12/23 18:59