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Growing Middle Class Feeds Spirits Business in Latin America
date:Nov 21, 2012
not be premium in the Scotch category. What we do talk about is our reserve business that would be Johnnie Walker Platinum, Zacapa, Ciroc, Buchanan's Reserve and Johnnie Walker Blue label. When we think of reserve, which is super-premium, that's what we think of.

Q. Do you see an opportunity for super-premium business in all countries in Latin America or just certain larger countries like Brazil and Mexico?

I think you see an opportunity in all countries, the question is how big it is. Most

12/23 15:19